This study used qualitative and document analysis since the analysis focused on analyzing and interpreting the text in the form of slogans. The main theory used in this study is the language style theory proposed by Keraf Gorys (2010) supported by theories proposed by Trudgill& Pratt (1980) and Abdul Chaer (2006). In conducting the study, the writer analyzed two problems of study namely (1) What kinds of language style used in the slogans of Sampoerna advertisements seen from its lexicon (2) What kinds of language style used in the slogans of Sampoerna advertisements seen from its sentence structure. “People use a different language style when they are communicating with others because from the style they can recognize the speaker’s background and the reason of using a variety of language that he/she uses†(Trudgill, 2002:2).  When delivering ideas through language, people may use different language variety that is called style. Keywords: Language style, language style based on lexicon, language style based on sentence structure, Sampoerna. Fakultas Ilmu Budaya Universitas Brawijaya
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